The Plastic Diaries

New Boy is the creator of Fulla, the Arab version Barbie doll. Located in Syria Dubai as well Saudi Arabia, New Boy is the equivalence of Mattel in the Middle East.
The Fulla doll was created for young girls of an Arab and Middle Eastern country that was more focused towards their heritage and culture. Her body image, as well as clothing attire fits more of a Middle Eastern standard, unlike the Barbie which relates to more of a North American outlook. Not like Barbie is even aloud to be displayed in Saudi Arabia anyways, where that poor little Blondie has been banned for body image and “revealing” sense of style.
New Boy has sold 1.5 million Fulla dolls since 2003 which shows popularity growth. I personally believe that Fulla is a good idea for the culture over seas FOR NOW, though I do not agree with what the women have to go through just to be accepted in the Arab/Middle Eastern society, but, that’s for another day…
People have given Fulla great reviews over the past few years, "If this doll had come out 10 years ago, I don't think it would have been very popular," he said. "Fulla is part of this great cultural shift." says Maan Abdul Salam, a Syrian women's rights advocate.
Overall, I still do not agree with Barbie, Fulla, or even Fulah, the Chinese version of the Barbie doll, because I do not believe that girls should be influenced by dolls such as those at such a young age. They should not have to distance their selves from other cultures like that. Maybe it would be better to have every type of doll in every country, so other cultures can adapt with other cultures, maybe it will stir up some world peace.

NewYork Times. Fullah Barbie. 13 Jan. 2008. . http://www.nytimes.com/2005/09/22/international/middleeast/22doll.html