Thursday, December 13, 2007

Its All Around Us

Friday:
· Woke up
· Turned on the TV
· Seen a Tim Hortans commercial about their coffee, which I got later.
· Went to school
· Counted 37 people total with iPods
· Walked home from school
· Sung along to the songs that cars had blaring out of their radios.
· Walked into Tim Hortons and noticed their “perfect looking” bagels and muffins on the TV.
· Had to restart my iPod, which brings up the apple logo for 10 seconds.
· Noticed a perfect looking snack wrap at MacDonalds on of their signs.
· Got home
· Turned on the TV, Harvey’s commercial comes on to tell you about their deals.
· Go on msn, “msn today” pops up to advertise publicity on their site (msn.ca).
· Go and pick up my friend
· Billboard of a new Honda Accord
· A sign in front of Royal Bank that says “Support Brian Melo for Canadian Idol!”

Saturday:
· Walked friend home
· Bought a coffee and one of Tim Horton’s “perfect looking” muffins. Wasn’t so perfect.
· Billboard of an Alpha class for some college
· Billboard of Hakim Optical glasses
· Billboard of MacDonalds chicken snack wrap
· That same Royal bank sign that supports Brian Melo
· Heard a radio commercial for some bands CD coming out of a car.
· Got home.

Sunday:
· Woke up
· Went on MSN, and Facebook
· Heard a “Support Brian Melo” commercial from downstairs
· Driving with mom to work
· Billboard of an Alpha class for some college
· Billboard of Hakim Optical glasses
· Billboard of MacDonalds chicken snack wrap
· Billboard for a new Honda Accord
· Seen about 20-30 posters about the movie “300” in separate stores
· Seen girl playing her iPod.
· Got home.


My media journey began the minute I woke up and turned on the television and seen a Tim Hortons commercial about their ever so famous coffee. It continued as soon as I got to school and counted 37 people in total that were listening to iPods. After school, after seeing the commercial I had seen when I woke up this morning, I found myself buying that very same coffee that had been advertised on that Tim Hortons commercial. I realized what I had just done as I continued to walk home, as I started to sing along to songs coming out of cars. After the talk we had in media that Friday about how much media we are actually surrounded by, I didn’t think much of it. I was overwhelmed by how much media actually makes its way into our lives. From the moment I got home, the media hadn’t stopped. I turned on the television and that perfect, juicy, just the right sized Harveys Hamburger fill my screen for a good 40 seconds. At this point I was taking every single example of media I had seen, and starting to break it down. Why is this hamburger so perfect, and so juicy? How come whenever I buy one of these burgers, they don’t look half as good? Is that burger even real? Is that a plastic burger? How do they make it look so real? All these questions just starting popping into my head, and I didn’t know why. Maybe I was just paying attention to what was going on. Maybe I was starting to care what I was watching, and what I was buying. Maybe I was becoming media literate.
The media exposure I was witnessing really didn’t affect me in any sort of way, most likely because I am so used to it. Media comes at most people so fast that they don’t have time to take it in, so they leave a lot of it out. No matter how much they try blocking it out, some is going to squeeze in, so people might as well be somewhat aware. Maybe some of these messages will become important, but they might be so used to blocking it out that they won’t even bother with the message that the media is trying to portray.
Personally I think all of the media that I have encountered within the past 3 days has been just about right. I mean, shouldn’t everything that is trying to be sold have the right to give us a reason to care? I don’t think the media will ever be to much or to little. The media tells us everything we need to know, or wants us to know. Sure, there are probably things that the media is trying to hide to save their own butts, but it’s not like their the only ones doing that. People of all ages of all countries are hiding things from other people just to save their own, or other people’s butts, that’s just life.
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power, because they control the minds of the masses. – Malcom X.

"X, Malcom."Thinkexist: Finding Quotations was never this Easy!. Thursday, December 13, 2007 .